What is Digital Marketing?

One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers. 

According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country.

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. According to Payscale.com, the average salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh annually, as of 2019. Professionals with experience earn in the range of Rs. 15- 25 Lakh.

Digital Marketing Syllabus

Before opting for Digital Marketing course, candidates must get an idea of what they would study once they get enrolled in course. Read further to know the syllabus of a Digital Marketing course: 

Digital Marketing Fundamentals

Marketing v/s SalesMarketing Mix and 4 Ps
What is Digital MarketingInbound vs Outbound Marketing
Content MarketingUnderstanding Traffic
Understanding LeadsStrategic Flow for Marketing Activities

CURRICULUM

Overview of Digital Marketing

What is marketing and digital marketing?

Understanding Marketing and Digital Marketing Process?

Website Creation

Understanding about Internet , websites ,Planning of a website Statics, Dynamics (Informative & Ecommerce)

HTML Basic

About CMS and creating website in WordPress

Domain Booking

Server & Hosting

One Live Project

Search Engine Optimization

What is SEO?

What are search engines and

their functions ?

Understanding traffic , keywords etc .

On page optimization

Site Analysis

Keyword Research With Google Keyword Planner

Keyword Planning

Domain

URL Structure

Title Tag

Meta Tag

Google Analytics (Code Generation)

Canonical Tag

H1 Tag

Image Optimization (Alt Tag)

Anchor Tag

Content Optimization

Sitemap Creation & Submission (html and xml)

Robots.txt

Custom 404

301 Redirect

.htaccess

Off page optimization

What is Off page SEO?

Why Off page is Important

What are Backlinks?

Backlinks Creation Methods

Difference Between Do Follow and No Follow Backlinks

What is Google Page Rank

How to Increase Google Page Rank

Web Directory Submissions

Social Bookmarking

Article Writing & Submission

Press Release Writing & Submission

Comment Blogging

Classifieds Posting

Forum Posting

Link Exchange (One way, two way and three way)

Search Engine Submissions

RSS Feeds

Google Web Master Tool (Search Console )

Bing Web Master Tool

SEO Interview Questions

Others SEO Tools

Local SEO Google My Business (MAP)

PPC Advertising (Google Adwords & Express)

Understanding in organic search results

Introduction to Google adwords & PPC advertising

Overview of Microsoft Adcenter (Bing & Yahoo)

Setting up Google adwords account

Understanding adwords account structure

Campaigns, Adgroups, Ads, Keywords, etc.

Types of Advertising campaigns-Search, Display, Video

Difference between search & display campaign

How does adwords rank ads

Understanding adwords algorithm (adrank) in detail with examples

What is quality score

Why quality score is important What is CTR?

Why CTR is important Understanding bids

Advanced level bid strategies

Enhanced CPC

What are flexible bidding strategies

Understanding ad-extensions

Types of ad-extensions

Adding ad-extensions in our Campaign

Creating adgroups

Finding relevant adgroups options using tool

Creating adgroups using tool

Understanding keywords

Finding relevant keywords

Adding keywords in ad-group using keyword planner tool

Understanding types of keywords Board, Phrase, Exact, Synonym & Negative

Examples of types of keywords

Creating ads

Understanding ad metrics Display & destination URL

How to write a compelling ad copy

Best & worst examples of ads Creating ads

Tracking Performance/Conversion

What is conversion tracking Why is it important

How to set up conversion tracking

Adding tracking code in your website

Checking conversion stats

Optimizing Search Campaigns

Remarketing

GOOGLE ADWORD CERTIFICATION

AdWords Fundamental

Search Advertising

Display Advertising

Video Advertising

Shopping Advertising

Mobile Advertising

Social Media Marketing

What is social media

Understanding the existing social media paradigms & psychology

How social media marketing is different than others

Facebook Marketing

Understanding Facebook marketing practical session

Creating Facebook Page

Increasing fans on fan page

How to do marketing on fan page (with examples)

Fan engagement

Important apps to do fan page merketing

Facebook Advertising

Types of Facebook advertising

Best practices for Facebook advertising

Creating Facebook advertising campaign

Targeting in ad campaign

Payment module-CPC vs CPM-CPA

Setting up conversion tracking

Using power editor tool for adv.

Linkedin Marketing

What is Linkedin

Understanding Linkedin

Company profile vs Individual Profiles (Difference between Individual and Company Profiles)

Understanding Linkedin Groups (Manage Linkedin groups)

How to do marketing on Linkedin groups

Linkedin Advertising & it best Practices

Increase ROI from Linkedin ads

Linkedin Publishing

Company Pages

Twitter Advertising

Understanding twitter

Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex

How to do marketing on Twitter

Black hat techniques of Twitter Marketing

Advertising on Twitter

Creating Campaigns

Types of Ads

Tools of twitter Marketing

Video Marketing

Understanding Video Campaigns

Creating 1st Video campaign

Importance of Video marketing

Benefits of Video marketing

Using you tube for Business

Developing you tube video for Marketing strategy

Get traffic through you tube channel/video to your website

Create video adgroup

Targeting options

YouTube Monetization

How to Increase Youtube (Views, Subscriber Etc.)

Google Analytics

Introduction to Google analytics

How Google analytics works

Understanding Google analytics account structure

Understanding Gooogle analytics insights

Understanding cookie tracking

Types of cookie tracking used by Google analytics

How to set up analytics account

Hot to add analytics code in website

Understanding goals and conversion how to setup goals?

Understanding different types of goals

Understanding bounce & bounce rate

Difference between exit rate & bounce rate how to reduce bounce rate

How to setup goals

Importance of funnels

How to integrate adwords and analytics account

Benefits of integrating adwords & analytics

Measuring performance of marketing campaigns via Google analytics

Understanding filters & segments

How to set up filters & segments

How to view customized reports

Monitoring traffic sources

Monitoring traffic behavior

Taking corrective actions if required

GOOGLE ANALYTICS CERTIFICATION

Mobile Web Marketing

Understanding Mobile Devices

Mobile Marketing and Social Media

Mobile Marketing Measurement and Analytics Fundamentals of Mobile marketing

Email Marketing

Database Collection of Email Id’s

Service provider (Mailchimp, Sendgrid) Mail Templates

App Store optimization (ASO)

Addmob

SMS marketing

Whatsapp Marketing

Online Reputation Management (ORM)

What is online reputation management

Why online reputation management

Understanding ORM scenario

How to deal with criticism online

Ways to create positive brand image online

Understanding tools for monitoring online reputation

Step by step guide to overcome negative online reputation

Best examples of online reputation management

Adsense & Blogging

What is Adsense

How to get approved for Adsense

Cool trick to get Adsense approval by Google

Using your adsense account interface Placing ads on your blog

Creating blogs with our Free theme

What is Blogging

How to Blog

What is WordPress and How to Create with WordPress

WordPress Themes and Plugins

Affiliates

What is Affiliates

How to join and Earn with Affiliates

Top Indian and Worldwide Bloggers

How ot Earn Money with Blogging