What is Digital Marketing?

One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers. 

According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country.

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. According to Payscale.com, the average salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh annually, as of 2019. Professionals with experience earn in the range of Rs. 15- 25 Lakh.

Digital Marketing Syllabus

Before opting for Digital Marketing course, candidates must get an idea of what they would study once they get enrolled in course. Read further to know the syllabus of a Digital Marketing course: 

Digital Marketing Fundamentals

Marketing v/s SalesMarketing Mix and 4 Ps
What is Digital MarketingInbound vs Outbound Marketing
Content MarketingUnderstanding Traffic
Understanding LeadsStrategic Flow for Marketing Activities

Website Planning and Structure

Core Objective of Website and FlowOne Page Website
Strategic Design of Home PageStrategic Design of Products & Services Page
Strategic Design of Pricing PagePortfolio,Gallery and Contact Us Page
Call to Action (Real Engagement Happens)Designing Other Pages
SEO OverviewGoogle Analytics Tracking Code
Website AuditingDesigning WordPress Website

Facebook Marketing Fundamentals

Profiles and PagesBusiness Categories
Creating Facebook PagesPage Info and Settings
Facebook Page Custom URLInvite Page Likes
Featured VideoPin Post and Highlights
Scheduling PostsFacebook Events
Reply and MessageFacebook Insights Reports
Competitor’s Facebook PageBan User on Facebook Page

Facebook Ad Campaigns

Organic v/s PaidDefining Ad Objective
Performance MatrixAd Components
Designing Creative ImageFacebook Ad Structure
Setting Up Facebook Ad AccountCreate Ad – Targeting
Create Ad – BudgetingCreate Ad – Creative
Content and CTABoosting Page Posts
Page PromotionVideo Promotion
Similar Ads and AudiencesTracking Pixels Code
Remarketing – Website VisitorsCustom Audiences – Look Alike
Custom Audience – Saved GroupManaging and Editing Ads
Ad Reports and Ad InsightsBilling and Account

Facebook Advance Strategies

Facebook Business ManagerPeople, Pages and Roles
Ad Accounts ConfigurationsAd Agencies and Assigning
Shared Login for FB Business A/cPower Editor
Email Targeting on FacebookFacebook Offers
CTA on PagePosts for Location

Google Adwords

Understanding AdwordsGoogle Ad Types
Creating Ad CampaignsPricing Models
Creating Text AdsCreating Ad Groups
PPC Cost FormulaBidding Strategy for CPC
Ad Page RankKeywords Control
Adwords User InterfaceKeyword Planning
PPC, CPM, CPABidding Strategy on Location/Schedule/Devices
Conversion Tracking CodeDesigning Image Ads
Creating Animated AdsYoutube Video Promotion
Remarketing StrategiesRemarketing Rules
Remarketing Tracking CodeLinking Google Analytics
Designing Remarketing ImagesShared Budget
GWD Software

YouTube Marketing

Video FlowBranding Watermark
Google Pages for YouTube ChannelVerify Channel
Webmaster ToolAssociated Website Linking
Custom Channel URLChannel ART/Links/Keywords
Featured Contents on ChannelChannel Main Trailer
Uploading VideosUploading Defaults
Channel NavigationCTA – Annotation
CTA – ExtroCTA – Cards for Mobile
Redirect Traffic to WebsitePost Upload Enhancements
Live BroadcastingManaging Playlists
Managing CommentsManaging Messages
Monetization with AdsensePaid Youtube Channel
Channel AnalyticsReal Time Analytics

Google Plus for Business

G+ Pages Ranks HigherGoogle Plus Profile
Google Local BusinessGoogle + Company Page
Adding Contact LinksUtilizing +1 Button
Managing CirclesPosting Contents
Google HangoutsSocial Relevance to G+ in Adwords
Sharing G+ Buttons on WebsiteHashTags and Mentions
Review and TestimonialsG+ Mobile App

Integration with Website

LinkedIn, Twitter and Pinterest
Creating LinkedIn AccountUpdating Contact Information and Links
Designing Profile and SummaryManaging Connections
Advance SearchingEndorsements – Publishing and Receiving
Creating LinkedIn Company PageUpdating Products and Services
Creating Showcase PagesEngaging with Updates
Running Paid CampaignsRecruitment through LinkedIn
LinkedIn GroupsLinkedIn Mobile App
Marketing on Twitter & Pinterest

Google Analytics and WebMaster Tool

Web AnalyticsIntegrating with Website
Measurement MetricAccounts and Profiles
Analytics ReportingSorting, Filter and Time Chart
Audience SegmentationTraffic and Behaviour Reports
ReMarketing AudiencesGoals and Conversion Reports
Developing Intelligence ReportGoogle Webmaster Tool
Setting up Tool for SEOAdding and Managing Assets
Integrating WebMaster ToolSite Map and Site Links
Search Traffic and LinksGoogle Indexing
Managing Crawl ErrorsManaging Security Issues

Search Engine Optimization

Understanding SEOSEO Keyword Planning
Meta Tags and Meta DescriptionWebsite Content Optimization
Back Link StrategiesInternal and External Links
Optimizing Site StructureKeywords in Blog and Articles
On Page SEOOff Page SEO
Local SEOMobile SEO
eCommerce SEOOptimizing with Google Algorithms
Using WebMaster ToolMeasuring SEO Effectiveness

Digital Marketing Jobs and Top Companies

In recent years, Digital Marketing has gained immense popularity and today it is one of the most sought after career options. As every business is moving to the digital platform, it is expected that more jobs will be created in the Digital Marketing and the demand for trained professional will grow manifold. According to payscale.com, currently the starting salary of a Digital Marketing Manager is Rs 4 lakh and upwards in India.

Some of the top Digital Marketing jobs and their profiles are given below: 

  • Market Research Analyst:The job of a market research analyst is to study the conditions of the market & observes the possibility of sale of a service or product. These analysts gather data on consumer demographics, preferences, needs & buying habits and help companies understand about the sale of its products & services. The starting salary of Market Research Analyst is Rs 3.5 lakh and upwards.
  • Content Marketer/Manager:A content marketer’s job is to create original and engaging content and promote the same on digital platforms in an organic way. The content marketer is also responsible for ensuring that the online content is search engine optimized. The starting salary of Content Marketer/Manager is Rs 6.75 lakh and upwards.
  • Digital Marketing Consultant:The responsibilities of a digital marketing consultant includes overseeing SEO projects, web designing, social media promotion, and overseeing advertising campaigns. The starting salary of Digital Marketing Consultant is Rs 5 lakh and upwards.
  • Conversion Rate Optimizer:A conversion rate optimizer manages the key conversion points in marketing, manages and optimizes landing pages increases conversion rates, and optimizes lead-to-customer conversion rate.
  • SEO Manager/Professional:An SEO Manger is responsible for developing and implementing adequate search engine optimization (SEO) strategies and activities like pay-per-click (PPC) marketing, and social media. The starting salary of SEO Manager/Professional is Rs 4 lakh and upwards
  • Social Media Manager:A social media manager is expected to manage social media campaigns, increase the brand’s presence on social networking sites, build a network of social media influencers, post and comment on relevant blogs, engage in online conversations and attend to customer feedbacks and queries. The starting salary of Social Media Manager is Rs 4 lakh and upwards
  • PPC Search Manager:A person who is passionate about internet marketing and has the ability to think creatively can become a PPC Search Manager. It is imperative for a PPC manager to adapt to new business types quickly and apply the knowledge to marketing initiatives that can eventually help in achieving client goals. The starting salary of PPC Search Manager is Rs 5 lakh and upwards
  • SEO Executive:A SEO executive conducts on-site and off-site analysis of the SEO competitors of its clients. On-site and off-site SEO strategies are created alongside a detailed keyword research. Also, optimum use of Search Engine Marketing (SEM) is done and attention is paid to any significant change in Google algorithm. The starting salary of SEO Executive is Rs 4 lakh and upwards
  • Email Marketer:The main responsibilities of an email marketer includes identifying the target audience and growing the email list. An email marketer’s responsibility also includes designing and implementing direct email marketing campaigns, proof-reading emails, ensuring mobile-friendly email templates, writing newsletters, upgrading email templates using graphics, personalization and advanced features. Ensuring prompt and accurate communication with clients is also a part of an email marketer’s job.The starting salary of Email Marketer is Rs 4 lakh and upwards.

*The salary data has been obtained from Payscale.com

Digital Marketing jobs: Top Companies 

Today, all the companies from across business spectrum are hiring digital marketing professionals who could help the company increase its digital presence. Listed below are some of the companies that hire such professionals in various capacities:

GoogleFacebook
iProspect IndiaWATConsult
WebchutneyMirum India
Quasar MediaPinstorm
iStratBCWebwise
ResultrixOgilvy Public Relations Worldwide
SapientRazorfishGroupM India (MEC, Mindshare,Mediacom, Maxus)
Reprise Media IndiaInteractive Avenues
To The New DigitalFoxy Moron
LangoorAdGlobal360
Xebec DigitalSocial Panga

Popular Digital Marketing Colleges in India

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